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dont be afraid to design big shiny buttons that really stand out. Remove the clutter, remember that ad campaign that had a single button proclaiming Dont click me? If you can demonstrate that you can A build them quickly and B achieve improved ROI via reporting and testing, youre well on your way to convincing any smart business person. If they are completing a form to get your whitepaper on gardening, dont start sending them emails about motorbikes. You might be thinking, yeah but if the grapes are bad, people will find out and not buy them. The more information you glean the better your landing pages will become.
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A good technique is to write Well never sell your email address in close proximity to your lead gen form. Dont repeat errors of the past Sounds simple, but unless you make the effort to track and record problems in old campaigns you will never learn from them. Competitive analysis Check out what your competitors are doing. If you have an increased conversion rate on friday nights and weekends, and little to no success during midweek, you can either focus your efforts purely on the best days, or start A/B testing different messaging on the lower days to see if an altered. If you dont have one yet, increase the feedback mechanisms on your website to allow your customers to provide the information you need.